
There are three imperative questions you must ask yourself when planning to build your first small business website.
#1 What is your target audience?
#2 What keywords will your target audience use to find you?
#3 How will you convert your targeted web traffic visitors into sales?
It's incredible the number of people who don't bother to ask themselves these simple questions when building a website. These are the same people who whine and moan when their website receives no traffic or sales.

What is your target audience?
It is wise to ask yourself what type of customers are you looking for that you want to attract to your website. It is also wise to ask yourself why do you want to attract these particular targeted customers. The answer to this question is more likely to be that you want to sell them your products and services. Even though you would like any and everyone to be your targeted customers the fact still remains that targeting any and everyone is entirely too vague a marketing strategy which in turn cause your website to lack focus preventing it from maximizing its potential. Your goal when building a new small business website is to create a niche.
How will they find you?
Finding a niche will help you with search engine rankings which in turn will drive hot leads and free traffic to your website.
Ask yourself what specific keywords would your target market type into the search engines to locate your website. You can get this information by actually doing the searches yourself. Find out what websites in your niche are in the top 30 and use similar keywords. Keep in mind that you must never copy or duplicate another competitors website, Simply ask yourself why their site is in the top 30 and utilize similar tactics to get your website into the top 30. Duplicate content never works because Google's search engine spider will automatically eliminate any duplicate content. Simply look at your competitors websites, ask yourself do their websites work, how can I improve on them, and what is unique about my business that sets me apart from our competitors.
CLICK HERE: Automate your KEYWORD RESEARCH Saving You Time and Headache While Eliminating The Work!! Once you find good keywords and keyword phrases, you'll need to incorporate them into the pages of your site. Insert your selected keywords and keyword phrases into your page titles, headings, as well as the internal links.
You must be very specific with your key word phrases. Being specific will make your keyword phrases a lot less competitive than the more general single word searches but will more accurately target your market. You may have to specialize or localize your keyword phrases in order to get your website ranked into the top 30 which enables you to get free targeted visitors to your website. As you probably know, most people when doing searches usually don't have the patience to search beyond the first three pages of the search engine results.
A major key to getting a high search engine ranking is by building Backlinks or in other words inbound links to your webpages. When building Backlinks or inbound links you're basically getting external websites to link to the pages and internal pages of your website. Building Backlinks should be a natural growth and it is wise to build Backlinks at a gradual pace. It is imperative that the websites that link back to your website and webpages be relevant and contain the same keywords and keyword phrases-especially in the linking text. The search engines not only rank your site based on the number of Backlinks you create for your website, but the search engines also rank pages based upon their reputation -- your ranking will also be determined by what other high-ranking websites link to yours. When getting a search engine ranking keep in mind that your ranking depends not only on the quantity of Backlinks you create but also the quality of those Backlinks. Creating 10 quality backlinks from high-ranking websites will get you a higher ranking than creating 100 Backlinks from low ranking websites.
How will you convert your targeted web traffic visitors into sales?
When traffic finally arrives at your website don't just tell potential customers what you do or sell, tell them why they want it. Like a good fisherman you can bait your customers and get more sales by offering incentives, freebies, and discounts or anything else that will entice your customers to buy. The latest research shows that the human brain makes a decision about a website within 1/20th of a second. Your window of time to impress a customer is extremely short. Your homepages and internal webpages must contain a Unique Selling Point (USP) that is clearly visible on your pages. You'll need to cover all bases for the fact that it's not a given that your homepage will be the first page that your visitor sees, particularly if they've located it through a search engine.
Make sure to bullet point why your business is different and all guarantees that your business offers. Make your visitors understand why doing business with you is different and better than doing business with your competitors. Since your span of time to convince your potential customers is one 20th of a second you'll need to get straight to the point.
Last but not least, identify your most important pages-these are usually the "call to action" or purchase pages-make sure all of your internal pages as well as the home page has a link leading back to your purchase page or"call to action" page. Your internal links-like their external equivalents-should describe the target page. For example, if you're selling dog collars, be sure not to name your products page "Products", name it "Dog Collars", and be sure that the anchor text and links pointing back at this page also say "Dog Collars". Doing this not only helps the search engine spiders to locate, identify, and rank the most prevalent pages in your site, it will also guide your web visitors to that all-important Sale.

